Welcome to the era of GEO

Today, the search paradigm has changed: if AI systems don't talk about you, you don't exist for the digital market.

With our GEO approach (Generative Engine Optimization), we transform your brand into a benchmark for LLMs and search engines. We optimize your digital presence to get you chosen by the algorithms that guide user decisions.

Let’s build your brand relevance together

Beyond SEO a new paradigm of visibility

Search is no longer a linear path, but a fragmented ecosystem: today users query ChatGPT, Perplexity, Google's AI Overviews, interact with voice assistants, discover brands on social media, and rely on increasingly sophisticated recommendation systems.

In this scenario, Generative Engine Optimization (GEO) is not simply the evolution of SEO. It is the strategic approach to build, improve, protect, and increase brand relevance by making all channels work in unison: search engines, LLMs, social media, and recommendation platforms. A coherent ecosystem that makes you an authoritative source wherever AI processes information.

Why GEO is strategic for your brand relevance

For years, doing SEO meant fighting for a position in the SERP, but today “relevance” means becoming a source. AI reads, breaks down queries, compares data, and generates an autonomous response that may not even include a click. In this scenario, visibility and performance depend on the authority and recognizability of your digital footprint.
GEO does not work on a single channel, but monitors the entire ecosystem where answers are generated or mediated by AI:

Google

AI Overviews and enriched results

Language Models and Conversational Engines (LLM)

ChatGPT, Claude, Perplexity

Social Search

and platforms with advanced recommendation systems

Digital Assistants

and voice interfaces/chatbots

The Instilla approach to GEO

"At Instilla, we apply GEO through proprietary tools, such as Rank Simulator, and a structured model that integrates content, technology, and external authority signals (brand mentions, citations, qualified links, and consistency of digital presence across multiple channels).

Let's test your visibility

Our approach is based on four key areas:"

Information Retrieval & Data Structure

We qualitatively and quantitatively analyze existing content to understand what is already deemed useful and reliable and what needs to be strengthened for generative algorithms. We optimize data architecture to allow systems to retrieve, interpret, and index your content without ambiguity.
Impact: improves communication precision and the ability of content to meet real needs.

AI-Driven Content Strategy

We design content structured to be easily cited and used as primary sources by language models. We refine tone of voice and terminology to ensure the brand identity remains consistent and recognizable even when summarized by an AI.
Impact: strengthens brand consistency across all channels, eliminating the risk of hallucinations or distorted responses.

UX Conversion-Oriented

We transform interaction into action. We structure the site architecture and the relationships between pages and site data to facilitate interpretation by AI systems, increasing the probability of the brand being selected as a source, then guiding the user from discovery to conversion.
Impact: optimizes the tech area and tracking, making the site readable for machines and measurable for the business.

Digital PR & Footprint Authority

We monitor and strengthen external signals, strategic mentions, and brand consistency across the web. We design editorial strategies to distribute optimized content wherever the user seeks answers, maintaining consistency across different touchpoints.
Impact: connects communication and distribution, avoiding fragmentation between channels and consolidating algorithmic trust.

Are you ready to become the answer users are looking for?

Rank Simulator

Rank Simulator: our tool supporting the strategy

Within the GEO strategy, we use Rank Simulator, our proprietary tool that integrates analysis, simulation, and decision support to plan organic visibility growth in a context increasingly driven by generative systems.